The cardinal rule of check if a email address is valid marketing is to send your campaigns to valid addresses. The problem is that there are countless invalid email addresses out there, either temporary, fraudulent or set up long ago and forgotten.
So how can you check if a email address is valid?
If you have an old contact list and are unsure about any of the details, you can use a simple email verification tool to verify that they’re active and engaged. This is a great way to reduce the number of email bounces and spam complaints on your mailing list and boost engagement rates.
You can also perform an IP address lookup to validate that an email address is valid. This is a less technical, but more time-consuming method than other ways of checking if an email address is valid.
How to Check if an Email Address is Valid: A Step-by-Step Guide
Another easy and accurate way to check if an email address is valid is to ping the mail server. This isn’t an ideal method for large lists, but it can be done if you have a small amount to check.
There are many different types of verification methods out there, from basic syntax checks to more complex techniques, such as SMTP validation. The most sophisticated solutions will look at a huge range of criteria to ensure that the data being sent out is valid and functional. Ultimately, this will ensure that your emails reach their intended recipients and not the trash bins. The benefits of a verification process are huge, as it will help you take control of your email deliverability and improve your sender reputation.
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