Many businesses have heard of a lead generation service | CandyMarketing, but not all know how it works. A lead generation service specializes in marketing and sales activities and works with other businesses to collect contact information from site visitors. The process of generating leads for companies is a vital step in the sales and marketing process, as it allows these businesses to reach prospective customers later. Email marketing is the most effective way to advertise a product or service online, and a lead generated by a lead-generation service can increase a business's sales and customer retention rates. How to Choose the Best Lead Generation Service Works The process of generating leads involves several steps. First, the lead generation service needs to understand your business' target audience. If you're selling a product or a service to consumers, you'll need to get on the first page of search results to generate leads. If you're trying to attract more business, it's vital to get on the first page of search engines. The higher you rank, the higher the likelihood of getting targeted traffic and sales. In order to succeed with this approach, a lead generation service should be able to understand your needs and offer guidance. Using a lead generation service will also give you the opportunity to display your work. For example, Angi Leads lets you share before-and-after pictures of previous projects. Providing testimonials from past customers is a great way to reassure homeowners that your work is excellent. Besides sharing your work, you can also display your credentials and show off your skills. If you'd like to boost your credibility, you can also ask homeowners to review your company and share their ratings and reviews.