The space in our Geurmarketing voor bedrijven that links smells to memories is what makes scent marketing a successful tactic for almost any business. Whether a store, hotel, restaurant or even doctor’s office, creating a pleasant scent that customers can associate with your brand will have positive associations and impact on their perception of your business.

The key to successful scent marketing is selecting the right fragrances for your products and audience. For example, if you are selling men’s underwear, a floral scent may not work as well for your business. You want your scent to match your product and evoke emotions associated with it, not be distracting or overwhelming.

Using scent in your business can help boost recognition and memory performance, increase the time consumers spend in a business, elevate mood and their level of enjoyment, and improve the quality of service encounters. It can also entice shoppers to purchase more than they intended, which is why it is so popular with stores, hotels, and restaurants.

Scent Marketing for Businesses: Unlocking the Potential of Aroma

The best companies use scent marketing to reinforce and engrave the perception of their brand in the minds of their target market. Think of Disney World, where the scent of popcorn is pumped throughout concession stands to draw in moviegoers, or Singapore Airlines, which uses a signature fragrance of lavender, chamomile, and rose to create a relaxing atmosphere for passengers. This makes the experience memorable and increases the likelihood that a customer will return.