Gen AI games (or ai games) create immersive and dynamic experiences that adapt to the player. These experiences could include generating characters, environments and storylines that match the player’s playstyle and skill level, or even re-engineering the game itself in real-time.

Gamers love the challenge of playing against intelligent opponents and enjoy “trolling” AI NPCs. But generative AI takes this to the next level, creating more living and evolving games that can grow and change over time. Source bornrich.com

For example, a generative AI engine could observe a player’s behavior over tens or hundreds of hours and construct narrative branches, challenges, rewards and companions tailored uniquely to that individual. This would be like having a game designer on the shoulder of every player, and result in deeper emotional investment and enjoyment.

AI Games: How Artificial Intelligence Is Changing the Way We Play

Moreover, generative AI can streamline pre-production by planning content and streamlining development processes. And AI can support live operations and updates by analyzing player feedback, sentiment, churn rates, fraud patterns and other data, then optimizing difficulty levels, pacing, and content accordingly.

But not all studios are keen on embracing generative AI. Josh Sawyer, studio design director at Obsidian Entertainment, a company that makes narratively acclaimed games such as Pentiment and Fallout: New Vegas, isn’t sold on the recent hype around ai technology. He thinks ai is great for building companions that act more like the player, and for enabling them to teach each other, but he’s not convinced it’ll help him make better games.